The widespread rise of the outdoor furniture market in China began in the late 1970s. With the rapid development of the national economy, especially the rapid growth of the real estate industry and the establishment and improvement of a modern commercial sales model, both the product and the demand have grown at an astonishing speed. The growing prosperity of the outdoor furniture market has attracted more and more enterprises to enter this industry. China has become a global production basof outdoor furniture and leisure products, and the procurement target of the world’s buyers.
Outdoor furniture is an important tool for humans to expand the boundaries of activities, adjust the interest of life, cultivate sentiment and enjoy life, and is also a concrete embodiment of people’s closeness to nature and love of life. At present, leisure furniture has been widely used in villas, hotels, restaurants and parks and squares and other outdoor areas.
Outdoor sports have gradually become a new form of entertainment, which is another means for people to enjoy their leisure time and improve the quality of life.
From a global perspective, the leisure industry in developed countries such as the United States has become a mature industry in this country. Therefore, cross-border e-commerce Amazon outdoor products are relatively popular in these countries.
In 2020, people will relieve from loneliness and anxiety caused by COVID-19 and home quarantine, and the number and frequency of camping and traveling will increase significantly. According to the data of the Outdoor Foundation of the United States, the number of people participating in outdoor activities in the United States has steadily increased by more than 3% annually in the past three years. But in 2020, the number of Americans aged 6 and older who participated in an outdoor recreation event surged to 160 million — a penetration rate of 52.9 percent — the fastest increase in penetration in recent years.
With the further release of domestic demand potential and the continuous enhancement of international competitiveness, the research and development capability of Chinese leisure products enterprises is steadily improving, and their products are more to meet the market demand. Coupled with the gradual increase in industry concentration, as well as outdoor leisure product marketing channel diversification.
It is expected that the domestic outdoor furniture market will reach 3.35 billion yuan in 2025, and the outdoor furniture market will have a broader space for development.
The scale of the consumer market is limited by factors such as poor economic development and consumer concept, so it is difficult to promote.
Post time: Feb-06-2023